Food & Flavor Outlook

[  theme development  : :  icon design  : :  video shorts  : :  eNewsletter design  : : powerpoint presentation  ]

Griffith Foods is a global food company and a leader in their industry. Each year they produce a "Food & Flavor Outlook" program that announces trends for the year. Every year a new theme is developed and a new story is told for each of 6 new trends through the lens of the new theme. For 2024, the theme was "The Perfect Bite". Each trend has a representative icon that is created through custom photography. To introduce each one, we created 6 video shorts that were posted on social media. A longer form introduction video was created to introduce the program as a whole and each trend has an eNewsetter that goes into detail about each trend and how restaurant operators can incorporate the trend into their restaurant. Additionally, we created a powerpoint template that Griffith's sales force can use to sell each trend. All elements get translated into 6 languages for global use.

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